Final Project – Fan Culture

For the subject of my project, I’ve chosen my favourite singer from Hong Kong – Joey Yung, as well as her group of fans.

Joey Yung, a 29-year-old female singer from Hong Kong.  She loves singing very much when she was small.  In 1995, she joined a singing contest held by a karaoke company and she won the contest finally, this made her to be a famous singer in Hong Kong now.

In 1999, she acceded her current entertaining company – Emperor Entertainment Group, with her first debut song “Unknown”, people are surprised why this young girl can express the song so differently.  And this song has entered the International Federation of the Phonographic Industry (IFPI) for more than 23 weeks, and still no one can break the record till now.

Joey’s first album named “Unknown”

In the following years, she has released many pop songs which were well-known and popular to the audiences.  Especially, in 2003, one of her pop songs “My Pride” has made her got many prizes in many music award ceremonies, which also made her to be approved as the Music Queen of Hong Kong and made her career to another peak point.

Album released in 2003
The song “My Pride” is collected here

Album released in 2005

Album released in 2009

In 2001, she had her first concert and she was the youngest singer which held a concert at Hong Kong Coliseum.  She also held her concerts in 2003, 2005 and 2008 respectively.  And the concert in 2008 made her go to another peak point, since too many people appreciated this concert too much, she held Part 2 in 2009.  This is the 10th year that she acceded in the entertaining industry, within these 10 years, she has released more than 60 pieces of CD.  In this shining 10th year, she also held her mini concert in Culture Centre in October 2009 for celebration.  In addition, she has made 59 rounds of concert and travelled more than 10 countries for her concerts within these 10 years.

Concert in 2005
“Reflection of Joey’s Live 2005″

Concert in 2008
“Starlight 2008″

Concert in 2009
“Perfect 10 Live 2009″

Since Joey’s image is very positive, aside to be a singer, she has taken part in many charitable activities like the UNICEF and World Vision etc.  She was also the spokesman of many brands like McDonald, Coca Cola, Broadway and Nikon etc.  Her advertisements can be seen in television and newspaper everyday.

Broadway’s advertisements

McDonald’s advertisements

Coca Cola’s advertisement

Spokeman of Coca Cola

The link below is a review of what legend she has made in these 10 years

(Short description of the video: The precios moments of Joey between 1999 to 2009.  She worked as an artist for her career.  And the video also shoed the legend she made within these 10 years, such as how many prizes she got in the music award ceremonies, how many cds she has released and how many concerts she held.  Aside to be a singer, she has also taken part in acting and be the spokeman of different kinds of brands.)

As Joey’s is getting more and more popular, the number of her fans is increasing year by year.  Aside from only the local Hong Kong fans, she has also attracted many different groups of fans from different countries such as Malaysia and Taiwan etc.  As Joey held any concerts or attended any functions, these groups of fans will also attend.  In every rounds of Joey’s concert, her fans will wear the fans club uniform and hold the LED banner in order to show their support to their idol.

Joey’s fans while she attended a function in Hong Kong’s shopping mall

Joey’s fans with their LED banner “Queen of Music Joey Yung”

Joey with part of her fans club members
The party is held to celebrate her 10th year career

The link below is a website/forum set up by Joey’s fans.  This website is established in 2000.  It is so special that it’s an English website/forum, so that fans from different countries can get the first hand information.

http://www.joeygalaxy.com/forum.php

The fans range of Joey not only include the teenagers, but also many young professionals and middle-aged people.  Here, we can see that her charm has attracted many different levels of people.

 The links below are the video clips that made by Joey’s fans, recall the precious moments and the effort she put in these 10 years, as well as some comments from the professionals and the sponsors

(Short description of the video: Scenes from Joey’s concerts are put in the video, especially the precious moments.)

(Short description of the video: Joey’s pop songs are all put here.)

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